Is Growth Hacking Dead? | Neil Patel

Is Growth Hacking Dead? | Neil Patel


They say all good marketing
channels come to an end. You used to be able to build a multi-billion dollar company off of SEO, and just only SEO; you can’t anymore. You used to be able to do
paid advertising from day one and have it profitable, but you can’t, in most cases, anymore. But what about growth hacking? Does it work anymore? Should you even spend anymore of your time leveraging growth hacking? Hey, everyone. I’m Neil Patel, and today I’m going to talk about if growth hacking is dead. (upbeat music) Before I get started, make sure you subscribe to this channel. That way when I release more
marketing information like this you’ll get notified. So to the question is growth hacking dead. Why don’t you first tell me. If you think it’s dead, leave a comment with “Yes”. If you don’t, leave a comment with “No”. I’m just curious to see
what you guys think. If you’re wondering what my opinion is, it isn’t, and the data is showing that
growth hacking isn’t dead. More so, it’s just changed. What used to work, doesn’t work anymore. For example, Facebook grew through the referral system, in which you would sign up for Facebook when they first came out, and they would leverage your address book and invite all your contacts
to also join Facebook. That doesn’t work anymore for Facebook or anyone who’s trying to come into the social networking space. As I mentioned, most good channels, they start dying down. I mentioned this at the
beginning of the video. But they still work, they just don’t work as
well as they used to. So with growth hacking, yes you can leverage it, and it does still work. You just can’t leverage
the old school tactics that everyone else used to use to grow. For example, Dropbox grew because they said hey invite more people
for more free space. That doesn’t work as well as it used to because it’s played out. You have to get more creative these days. The second thing you need
to know about growth hacking is people need to love
your product or service. If they love your tool
like they love Dropbox, and then they say hey you
want more free space, share. It’s much more likely to work versus if someone uses your product, they hate it, and then you ask them
to share your product for more free space, or more free features. If you don’t have the usage, you’re not going to do well. So if you’re trying to figure out if people love your product or not, use NPS. Net Promoter Score will tell you what people think of your product. The higher the number, the better off you are. Try to aim for a number that’s 60+, and as you increase the value that people find in your product, growth hacking is much
more likely to work. The third thing you need to
know about growth hacking is you have to get more
creative than ever. I talked a bit about this, but here’s the thing. What worked in the past won’t work today. And I’m going to share with
you a growth hacking tactic that you’re not leveraging today. When people go to your website, they may even go to your product pages, add it to a cart, but they don’t check out. Or they go to your lead generation pages, they fill out some of their information, and they just don’t complete
it and submit that lead. For those people, I want you to create a video. A video that explains
what it would be like if they bought your
product or your service, or if they became a lead. What the next steps would be. Take that video, do a remarking campaign
for YouTube and Facebook, and showcase that video. Target only those people. You’ll get a lot of them
to come back to your site and convert into a lead and a customer. It works extremely well, but very few people are doing this. Everyone does “basic” remarking campaigns, but when you mix it in with video, and you do it the way I’m saying, you’ll get a ton of conversions. The fourth thing you need to
know about growth hacking is there’s always new channels
that are coming out there. For example, if reddit is like oh we’re
going to release reddit ads, yeah they already exist. Or Quora, they’re like we’re going
to release Quora ads. Quora ads have been around for a bit, but very few people are leveraging them. Look for new channels
that aren’t saturated. When you’re one of the
first early adopters, you’re much more likely to do better than if you wait until
everyone’s already doing it and just jumping on the bandwagon. And the last one for you is partnerships. There’s already someone out
there with your audience. Yes you have competitors, but there’s also other
people in your space who aren’t direct competitors. Partner up with them. Make them an affiliate. Offer them a CPA or an advertising deal or a promotion deal for
every single customer that they drive you. You can even do it where you do partnerships between two
popular sites in your space. Here’s what I mean. I have a popular marketing site, and someone else may have
a popular marketing site. I can say hey I sell consulting, you sell a tool. Anyone who signs up for
my consulting services, I can also pitch them on your tool, and anyone who signs up for your tool, you can pitch them on
my consulting services. You see how partnerships can work out? That’s getting creative. By leveraging those tactics, you’re much more likely to make
growth hacking work for you. If you have any questions on how you can do growth
hacking for your business, leave a comment below. I’ll answer it, and I’ll give you some ideas. If you enjoy this video, Like it, Share it, Subscribe. Tell other people about it. Thank you for watching.

90 thoughts on “Is Growth Hacking Dead? | Neil Patel

  1. Neil I grow up my channel very Fast! 700 subs in 1 month. Just sharing! Its thats good? Or I must leave a organic grew up from Youtube?

  2. You’re only here for a short visit. Don’t hurry, don’t worry. And be sure to smell the flowers along the way. 🙂

  3. I don't think it's dead, as long as you have a good product, there's a creative enough way out there to growth hack 🔥

  4. Hi Neil, Growth Hacking is like a Columbus' egg, so of course it could be worthy, but it weakness relies on time. The More people use the same tactics so the more those tactics rapidly become less effectively.

  5. Hey Neil how can I attract customers?? When I have just $100 for advertising. What should I do ? my father sells bicycles. What I should do with $100 ??? To sell bicycles online??
    Help me

  6. Hey Neil sir
    I research one keyword over 100k traffic with 0 competition but it contains 8 youtube video in first position all tho that word not contains video can I beat that youtube video as some videos have many backlinks

  7. You mentioned creating a video to remarket to those who abandon the shopping cart. How do I growth hack to those small businesses to create those videos? We provide awareness and engagement videos.

  8. No. However, in some markets it could be. I run marketing for a barn wood company, 3 years ago when I started growing their channels we were exploding. Growth was so easy. Now, I am having trouble growing 50 people a week. Is there something we could do differently? Our products are pretty expensive and not at all digital. Thoughts?

  9. Hey Neil,
    Hope you're doing well. So, how to leverage Growth Hacking on an E-commerce Site selling Hoodies? Waiting for your Reply…

    BTW, Are you from Gujarat? As I am…

  10. How many years did it took for you to reach da of 90? And if someone would ask what did you leverage other than content, what things would you suggest.
    And now mainly, whats your service? Is it seo company, consultation?

  11. How can one learn seo, online marketing and others relating skills step by step and in an easy and simple way specially the one with no previous background? Reply please. Thanks a lot

  12. The last strategy is one that I'm brainstorming, I'd like to hear more about JV''s(joint venture). Do you have any ideas about the sports and entertainment industry?? I sell tickets and have access to most major events world wide.

  13. Very well stated Neil. And NO I don't think Growth Hacking is dead. You just have to be creative and informative. Know your Audience!

  14. Thanks for answering a question in this video, I was wondering about; is it wise to invest time in a newer platform? Great info!

  15. Hi Neil, Thanks for posting amazing content regularly. I am running a Training Institute (Software courses) in India. Can you please guide me how can I use growth hacking to attract more students to my institute.

  16. It's not dead just saturated because there's more competion now but if you have a good product you'll be fine, and lots of hard work.

  17. No, I don't think it's dead. I just think that we have to be a little bit more strategic. Influencer marketing and collaborative content is a killer way to growth hack! Just wondered if you got my email, Neil?

  18. love the dropbox growth hack — how do you multiply fb ad results? Aka for each person you buy off fb ads, turn them into 2 or 3.

  19. IMO Everything works if you find a way to successfully implement it to your specific business. The key to "hack your growth" is to stay ahead of the competition by utilizing the marketing channels that your competitors lack presence in. Good video, Neil!

  20. Hey Neil I really love your work , I have social media agency can you please give some ideas to leverage grow hacking?

    If you can I will really appreciate your help 🙏🙂…

  21. I like the video and i like u neil 🙂 I wanna become your client, can I come to your san diego office to discuss some opportunities?

  22. What about e-commerce? Do you think there are any other ways to leverage growth hacking other than retargeting by video.

  23. I agree, it's not dead if you're creative on the execution. I like the idea of re-marketing to those that don't fully convert.

  24. Growth Hacking is not dead. It is just that your Growth Hacking tactics are not working as well as they used to. It is necessary that you adopt new strategies and implement them for growing your business as trends in the market change. After adopting new strategies, you need to analyse how each of them is performing for you so as to understand if it is a good idea to implement that strategy for growing or not.

  25. Niel I'm old of your old follower……I want to ask ? How many times I can use h2 heading in 1000 words article??? is it normal to use h2 heading one time??

  26. Neil I can't believe you didn't let us know you had a podcast, and if you did you wasn't loud enough. I haven't consumed any of your content for almost a year now since I've been busy grinding. During my grinding I've consumed hundreds of hours of podcasts and after just watching this video today I wondered if you had one. Not only do you have one, you're 870 episodes in!!

  27. Thanks your ans always helps me a lot……your best & only one who care's so much about their followers. I wish everyone should be like you 😀

  28. what is the best way to get reliable data in any industry
    for ex- i work in a market research company
    how do i get data for writing content

  29. I like your information-how do I apply it to a non-profit? We promote bipartisanship, not a product/service. How do I grow our face book group? It's a space for like minded people to share ideas. Thanks.

  30. Hi Neil, may I ask for the growth hack tips for Fitness business? More specifically, the products I sell if stationary bike. Thank you so much!

  31. How do you recommend I grow in an already saturated market of realtors when my focus isn’t home sales but land lords and property managers?

  32. Hey everyone, what is your favorite Growth Hacking toolkit/resource? I follow both Growth Tribe and Growth Hacking (of course) the most. What about you?

  33. Hi Neil, I have a digital agency, how do you think in your opinion that I can use growth hacking? Cheers in advance for reply!

  34. Hi Neil, great tips. Thanks so much. Could you help me please with a few tips on what kind of growth hacking I could do for my business? It is a platform that offers different online learning options like online, offline, podcasts, articles, etc and helps people select their choice of upskilling after using filters like the skills they want to develop, the duration they need for learning, whether they want certification or expect the course to be affiliated with a university or not. Once they choose these filters, they get shortlisted options of the courses, budget, etc best suited to them from education websites like udemy, udacity, masterclass etc. I need more users to come to my page and get converted. Is there a tip you can help me with?

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