Facebook Inflation Of Viewership Metrics

Facebook Inflation Of Viewership Metrics


Facebook inflating viewership so tweet
from Scott Galloway the viewership metrics were inflated by one hundred and
fifty percent to nine hundred percent whole companies shifted their strategy
to video companies going bankrupt people losing jobs Facebook gets away with
point eighteen percent of annual income which is a slap on the wrists they’re
gonna pay a forty million dollar settlement I glanced at the article I
don’t know that they went in and like we’re gonna purposefully inflate these
numbers it said that they were told that numbers were correct and they didn’t act
quickly enough to fix them or whatnot it’s funny because Scott Galloway has
brilliant analysis on the tech industry in general
and is like a brilliant guy and I go back and forth between thinking like
he’s completely brilliant and sort of thinking like he just sort of like likes
to complain about things and find incendiary things to say about tech
companies because company’s going bankrupt people are losing jobs any
advertiser that’s advertising based on video views is completely doing it wrong
I’m not a sophisticated advertiser I’ve dabbled a tiny bit rule number one is
that you don’t optimize for views or any you optimize for actual business results
so if there’s a company that went bankrupt because they were relying on
view metrics and not looking at all at sales that were driven from ad campaigns
you’re not doing your advertising very effectively at that point is it bad that
they’re inflating those numbers of course that’s not good and in general
I’ve heard that face pad analytics are kind of just a nightmare overall I don’t
know I’m not sure I see that you have to be looking at business results with any
ad campaign.

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