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Nov 5, 2012 ... Online advertising for the 2012 presidential race increased a whopping 251 percent from four years ago, according to Federal Election ...

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Trump, on the other hand, mostly posts stories from outside news media on his website. President barack obama, the data shows, spent 52 million for online ads during his 2012 campaign, compared to the 26 million spent by gov. Internal links to background information or the voting calendar were somewhat more common, though even here there were a couple of sites where a user could not find any such information.

Only 3 of obamas total tweets were retweets from the public, while romneys single retweet was one of his sons tweets. A study of six selected dates of primary coverage on the political front pages of 12 of these sites (five web portals, six news websites tied to legacy outlets and one digital-native news site) found the use of links to additional information was still very much in development. Still, some of the sites, such as the washington post and msnbc, stood out by offering multiple interactive elements, everything from an online game to online discussions with reporters to candidate matchmaker which allowed users to compare their views on issues with those of the candidates.

By contrast, clinton posted about five videos a day on facebook and twitter during the time period studied and embedded video in about a quarter of both her total tweets and facebook posts. The number of followers (referred to as friends on that site) was far short of the numbers we see today. Romneys website still contained a page dedicated to news media accounts which either spoke positively of romney or negatively of obama.

Fully 17 of the 19 candidates featured video components on their front pages, indicating an emphasis on audiovisual content that was not evident in studies of previous elections. Four of the 12 sites gave no access to raw video such as from a candidate debate, while another four regularly offered seven or more such videos. All but one of the sites included mainstream news articles in their regularly updated content.

Instead, sites were opting to customize static information such as a clickable map with details about a states primaries. On the other hand, biographical information was featured prominently on all 19 candidate sites, as were issue pages. In general, the romney campaign put more emphasis on facebook and blogs, while the obama campaign was most active on twitter.

Seven of the 10 sites contained links on their front pages for users to learn about candidates policy positions, more than four years earlier. Obama did give high priority to citizen voices on his campaign news blog, where 42 of the posts were produced by members of the public. The study of seven days of election coverage during the primary season examined the political front pages of 10 popular news web sites (three digital natives salon, aol and yahoo and eight legacy news outlets) and found that compared with four years earlier, news sites provided citizens with more ways to gather additional information about the candidates or election news. This came as youtube, which debuted in 2005, became a striking new venue for candidates to post longer videos than in conventional political advertising. Campaigns are active on social media though even here the message remains a very controlled one, leaving fewer ways overall for most voters to engage and take part.


The Ground Game in the 2012 Presidential Election: Political ...


The Ground Game in the 2012 Presidential Election ... Pages 169-187 | Published online: 27 Jul 2015 ... data on the presidential vote to understand how communication with voters in the field may have affected the outcome of the 2012  ...

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2012 Presidential Race - Election Results by State | NBC News
For complete and up-to-date results and coverage of Presidential elections from all 50 states, visit Decision 2012 from NBC News.
Josselin Cialis 2012 Presidential Election Buy Online Pages 169-187 | Published online: 27 Jul 2015. All 19 of the candidates for president had websites blogs and social media were the hot new formats and opened up a wide array of opportunities for voters to connect and participate. Demographics Versus Economics in the 2012 Presidential Election. Nov 22, 2011. Three of the sites studied did not offer any opportunity on their front pages for readers to take part. Nov 5, 2012. Four of the 12 sites gave no access to raw video such as from a candidate debate, Instead, online campaign news mainly flowed through a mix of traditional news outlets, like the new york times and msnbc and web portals like netscape and yahoo. Campaigns are active on social media though even here the message remains a very controlled one, leaving fewer ways overall for most voters to engage and take part. There are still issue pages which explain the candidates position on certain issues but do not allow for longer-term ways for voters to identify with the candidate or connect with other supporters. It conducts public opinion polling, Seven of the 10 sites studied had no links to external. The Center conducted its first study of online election-related news and. Fully 17 of the 19 candidates featured video components on their front pages, indicating an emphasis on audiovisual content that was not evident in studies of previous elections.
  • Digital news developments in U.S. presidential campaigns, 2000 ...


    The study of 19 presidential campaign websites over a period of a month from may to june 2007 found that fully 15 of the 19 candidates had official campaign blogs on their sites, and two of the four who did not have blogs offered similar participatory alternatives user-based forums or links to outside blogs. Four of the 10 sites studied had no interactive links on their front pages, offering even fewer opportunities than in 2000 for users to take part in the news. An examination of content published on the social media platforms and websites of presidential candidates barack obama and mitt romney over two weeks in june 2012 found the obama website no longer had a news section with recent media reports. By 2012, the candidates campaign communications were just as much about bypassing the filter of traditional media as about mastering changing technologies to get their message to the voters. On websites, citizen content is minimized or excluded altogether in social media, trump stands out for highlighting posts by members of the public.

    Fully 17 of the 19 candidates featured video components on their front pages, indicating an emphasis on audiovisual content that was not evident in studies of previous elections. Moreover, it was rare for any of the three to repost material on social media from outsiders (there were almost no re-shares on facebook and only about two-in-ten tweets from any of the candidates were retweets). Watch the latest full episodes of your favorite nbc series anytime and anywhere. The center conducted its first study of online election-related news and information during the primary season of 2000. Four of the 12 sites gave no access to raw video such as from a candidate debate, while another four regularly offered seven or more such videos.

    While the data from year to year cant always be directly compared due to the rapidly shifting state of technology (and resulting changes in the study designs themselves), the snapshot findings from each year speak to both dramatic change and areas that even today are still developing. This is true as well when it comes to our nations presidential elections roughly of americans (65) report learning about the election on the web. Information for initiating grassroots activities was common 12 sites helped supporters organize community events and eight provided supporters with tools for hosting fundraisers. Instead, online campaign news mainly flowed through a mix of traditional news outlets, like the new york times and msnbc and web portals like netscape and yahoo, whose main feature was aggregated news from several news organizations. President barack obama, the data shows, spent 52 million for online ads during his 2012 campaign, compared to the 26 million spent by gov. Obama was the only candidate to exceed 100,000 most had fewer than 40,000. Only two romney blog posts were from members of the public. Since the start of the 21st century, the internet has evolved from a novelty accessed by of the day. The economy was the most prominent subject nearly a quarter (24) of romneys posts and 19 of obamas focused on the economy. Still, some of the sites, such as the washington post and msnbc, stood out by offering multiple interactive elements, everything from an online game to online discussions with reporters to candidate matchmaker which allowed users to compare their views on issues with those of the candidates.

    Jul 18, 2016 ... Across the past five presidential election cycles, Pew Research Center has ... The Center conducted its first study of online election-related news and .... By 2012, the candidates' campaign communications were just as much ...

    The Path to 270 - Center for American Progress

    Nov 22, 2011 ... Demographics Versus Economics in the 2012 Presidential Election ... in determining the presidential winner when voters head to the polls in 2012. .... that will need to be addressed in order to maximize their chances in 2012.
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    Unlike previous cycles, none of the sites offers the user the option to create a personal fundraising page, nor do their news verticals have comment sections. And only sanders affords supporters the ability to make calls on his behalf, offering customized scripts the other candidates limit outreach to donation requests and email and volunteer sign-ups. Americans got at least some of their campaign news through the internet, but only 6 named it as their primary source for campaign news. The ones that did often used more limited technology than in 2000. On twitter, a similar tendency emerges in what each links to...

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    Three of the sites studied did not offer any opportunity on their front pages for readers to take part. Only two romney blog posts were from members of the public. An examination of content published on the social media platforms and websites of presidential candidates barack obama and mitt romney over two weeks in june 2012 found the obama website no longer had a news section with recent media reports. Sixteen years after the centers first study of digital communication in a presidential campaign, social media is central to candidates outreach to the public, changing the role and nature of the campaign website...

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    A study of six selected dates of primary coverage on the political front pages of 12 of these sites (five web portals, six news websites tied to legacy outlets and one digital-native news site) found the use of links to additional information was still very much in development. All 19 of the candidates for president had websites blogs and social media were the hot new formats and opened up a wide array of opportunities for voters to connect and participate. While the candidate website still serves as a hub for information and organization, it has become leaner and less interactive compared with four years ago...